The 12 Things I learned About Twitter Transcription
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The 12 Things I Learned About Twitter
Hosts: Kersten Kloss and Chris Hamilton
Chris Hamilton: Actually a couple of things upfront here that I need to talk about is for those of you who've tuned in before you know that my wife is pregnant right now in fact she's like 8.97 months pregnant so she's literally, by next Friday we will have a new kid in our house, so she's actually in a doctors, I had nothing to do with it I am joking, she's at a doctor's appointment. So I do have my phone here if she calls I'll have to motor through this presentation as quick as possible,
Kersten Kloss: You might even just leave?
Chris Hamilton: Yeah I'll let Kersten finish it off. So that's one, two it's a downer day here today in Calgary 'cause it's actually snowing, I wake up it's snowing, it's like the end of April and it's snowing I'm just absolutely upset.
Kersten Kloss: And you look at the backdrop the view right there looks pretty nice out, but actually that's just green.
Chris Hamilton: See I look behind me and it's a green,
Kersten Kloss: That's just a green screen.
Chris Hamilton: It's all green. Anyways I will get on with the presentation here so we can get through this get people back to their day.
Kersten Kloss: Absolutely.
Chris Hamilton: So as Kersten alluded to, I was asked by Jeffrey Gitomer to contribute to social media book that he wrote called Social Boom. And he contacted me in kind of mid-January time frame and asked me to put something together, and what happened was, he actually had seen an article that I wrote on my daily blog that was entitled I think it was, 'The things I learned in my first year of blogging' and he kind of, he tried to connect with me on LinkedIn and funny story behind this one he sent me an invitation to connect with him on LinkedIn and had 'call me' at the bottom, and I thought that was just a standard response that he did. And so pinged him back and said "you know I'd be glad to connect with you and really honored, quite impressed with all the stuff you do, is there anything I can do for you?" and like two seconds later pings me back, he goes "call me." So anyways long story short I ended up talking to him and he got me to come and contribute to this book which is great because, early April this got to number six on the Amazon best sellers list and it's actually number one on whole bunch of different sub lists on Amazon right now so it's the marketing, internet marketing, retail for some reason or other I don't know. But anyways,
Kersten Kloss: Who's the big shot now.
Chris Hamilton: Yeah I guess so, I don't know apparently that and twenty five cents it will give me a coffee I don't know, I don't know if twenty five cents will get you coffee. So long story short I contributed to a section there on Twitter, so I thought I'd share this with you today not only I'm I going to show you, share with you the twelve things that I wrote about, I found eight others that I can put in there, so I'm going to share about twenty things with you, so we'll go through a lot of that stuff. So first things that I put in here was, use Twitter regularly, so you know that's with anything that you do, you have to use it on a regular basis to make sure that it works and stuff like that, you can't do something once and say "it didn't work" and walk away from it.
And ideally you know if you set up a Twitter account, and if you do not have a Twitter account I would highly recommend and I have said this in a couple of net casts before is go and claim your name on social media sites being like Flickr, Twitter, if you can Facebook, any of the social media sites make sure you claim it 'cause that's real estate that you'll need for the future. Anyways back to the point is you know at least tweet once every day or once every couple of days, I blast out numerous tweets a day I bet you I'm up about 20, 30 a day now or something like that, and typically what you want to do is just have it out there on a regular basis so that you know, you will get a following and you will get people coming back and taking a look at stuff, listing you so on and so forth and stuff like that. Big point, make sure you that you use it on a regular basis that's just the easiest way to get going with things.
The number two thing that I learned from Twitter is, it is an excellent source of traffic and when I say traffic I mean traffic to my blog site. It is actually my number three source of traffic to my daily sales marketing blog at salestipaday.com right behind organic traffic results and Google pushing me through on things. So it's number three, represents roughly any time between the month about twelve to fifteen percent of the traffic to my website and ideally how I do that is, every day I read a blog post I put I little snippet and I put the website link on there, and I'll touch on a couple of points later on here as to how I group people in and get them and push them through to this sort of stuff, and then I post it out on Twitter three to four times a day typically at certain times during the day, I'll get to that in a sec here as to what times you should actually be posting and stuff like that.
Once again if you write something on a regular basis you work for a company and you do update their website and stuff like that. If you have any kind of information it's a great way to actually push people through to your website as well, so great source of traffic. The next one is, number three is what I call respond. And if you're familiar with Twitter people will contact you one of two ways; the first way is with an @ and then your name, so mine will be @salestipaday and the other way is through direct messages, I'm going talk more specifically about the @ side of things if someone contacts you or sends something out to you or tries to connect with you, that way it's only polite to respond back to them. I do have to admit just, there is only so many hours in the day I don't necessarily get back to people ASAP because I'm not on Twitter all the time,, but typically I will either respond back or if someone is actually posted something or retweeted what I have done, you know I will send them a note with the @ symbol and their name and say you know, "Thanks for retweeting or they saw that you did this thank you very much I appreciate it" type thing.
So make sure that if someone actually reaches out to you on Twitter that you respond. Same thing with direct messages, I'll kind of get to direct messages in the kind of latter half here because of the fact that this is one that did not show up on the 'Twelve things I learned about Twitter', but I do want to talk to it. If someone pings with a direct message, same sort of thing contact them back and try to connect with them, so I'll talk about direct messages in a couple of minutes here on this one too. So make sure that you respond to them that's number three.
Number four is share. So one of the things that I often take a look at on Twitter is, if you find something of interest to you, so say you're out surfing the web and you find a great article that you think people would like make sure that you tweet that article out or if you find something like a great web cast, like we're doing today or something like that so you think other people would find it of interest, that's the whole nature of you know of tweeter as well, is to sharing that amongst people that are following you and make sure you give them that kind of information. It's a whole nature of pinging it forward I guess is the best way to look at it. So number four is, make sure you share.
Now number five, this is really important and I go, keep tweets short. And the reason why you want to keep your tweet short is the fact is, is that you only have a hundred and forty characters in which to get your message across. Make sure that it is hard hitting and that you get that message across in that hundred and forty characters, and that is absolutely important because people have only so much time to look at what your tweets are to push them through and see what it's about. So basically keep your tweets as short as possible if you can. Now, this next one plays into this as well which is number five which was to keep them short is, make sure you leave room for retweeting. And this one I got from the author of a UnMarketing and I cannot remember his name of the top of my head, somebody Stratten, Mark Stratten, something like that anyways, he brought this up in his book UnMarketing, which is a great book if you ever want to read it, leave rooms for retweeting leave twenty characters of the end, you have a hundred and forty characters in which to get your message out,, but do it in 120 and the reason being is that if someone what's to retweet it then their name comes up at the beginning or they can put some information in it at the beginning of this one as well and that way your tweet will, the full message will be seen and it goes out to their members and what you want from that, is this is where things go viral.
You know if you have a thousand follows and you get five to ten of this people retweeting it out to them and they have five you know, a thousand followers you know that's five to ten thousand potential impressions of people looking at your stuff so make sure that you leave room at the very end, hundred and twenty characters less. So I always look when I am typing on HootSuite or on SocialOomph or any of the ones that I use or even Twitter itself to make that there is twenty characters left at the end, very important on that one it's getting your message to go viral so that's number six, leave room to retweet.
Number seven the old pound key there or the hash tag, the hash tag. This is absolutely one of the coolest things and I'm sure a lot of you may know this or you may not know this,, but this allows you to group what your message is about and I'll give you an example, every day when I put up my sales and marketing tip a day through Twitter, I use hash tag marketing, so that when people are searching they will see that this comes under that marketing side. I used to use sales, but I found out, I realized after the fact that sales people would put up like [Indiscernible] [0:09:29] sales and you know sales that stores and stuff like that, so I didn't get the, I didn't get people finding it, but when you put in the hash tag and marketing then a group set people find it and they find it of interest and they come through to your information that you may be pushing out or may try to contact and stuff like that. So make sure that you use the hash tags to group your thoughts of what your message is all about or what your tweet is all about. So that's number seven is use hash tags.
Number eight, it's kind of morbid, I've got the tomb stones there, sort life span. Tweets have an absolutely short life span. If you are online at any given time and you're on Twitter or any other services that you can use through Twitter: TweetDeck, HootSuite or stuff like that. Depending on how many followers you have or how many you're following and stuff like that, you put your message up and literally it will disappear within a nanosecond after that. These things they are such a short shelf life on these things. Once again, that's why you want to try to use the hash tags so that people can find your information or know what it's grouping about so that if you send something out and you want to get found, you know ultimately if someone types in hash tag marketing or looks up marketing and stuff like that, you may have tweeted an hour ago, but your tweet will still show up and people can find that stuff. So remember there is a short life span to tweets and use the hash tags to make sure that you can extend that life span on these things.
The next one I have is called finding opportunities, love the money coming out of the wallet there. Twitter is a great way to use the search boxes. A search box at the very top of Twitter where you can find certain phrases or certain information and stuff like that, and I always use the example of finding a job. If you type in job in your city, so we use job in Calgary or something, there you go sales job Calgary. Or you put quotations or on sales job and then Calgary and stuff like that, those results will come back and you find this kind of hidden opportunities that exist out in Twitter: to find jobs, you find opportunities; one of the things you can say is look for the term help or I need help or something like that. Sometimes those kinds of results will come back and you'll find people that are looking for information.
In fact yesterday I sent one out, no one responded to it. It was crazy. I'm looking for a venue in Calgary to host an event; Kersten and I are looking for a venue in Calgary to host an event. And I put it out there saying, "can someone tell me please where we might be able to find something like this." People like me go out and I try to find opportunities online and I use Twitter to try to use the ten to twenty thousand people that I have following me to draw stuff in. So the long story short on this one is, use the search function. Think about what your clients may be looking for or what you're looking for and stuff like that and try to search and try to find those opportunities out there that you can leverage to go and get business as well. So it's a great, great opportunity in there. Did you find any sales jobs? Were you looking online?
Kersten Kloss: I'm just flipping through different stuff here. I just noticed that I didn't put Calgary in my tweets for today's net cast so I didn't show up. See, lesson learnt.
Chris Hamilton: Yes exactly.
Kersten Kloss: Thanks Chris.
Chris Hamilton: No problem
Kersten Kloss: Just learned something.
Chris Hamilton: Yes well the other thing too is actually I'm trying to sell my house right now so I'm using the airport code which is YYC for Calgary and I found if you go hash tag YYC and then hash tag YYCRE which is real estate, I get, I have a whole bunch of guys out there that are just reblasting my tweets out on my house right now and stuff like that.
Kersten Kloss: Really?
Chris Hamilton: Oh yeah it's great, it's great. There's an opportunity for you. Once again hash tags are wonderful, I love them I think they're great. The next one I'm going to get into is scheduling tweets and you know what, people will probably hate me for saying this because they think Twitter is a conversation tool, I'll get to this in a few minutes too on this one and my thoughts on that. But there's a lot of different services that you can use to schedule your tweets out. And the two that I use predominantly are HootSuite, so I don't know if you've got HootSuite up there or not, but HootSuite gives you the ability to take a piece of information and schedule it throughout the day or at a period of time in the future so that people can, so you could still get your message out there. And how I use that is once again with my daily blog posts that I do, I can put something for 8:00 o'clock, 10:00 o'clock and 12:00 o'clock. And I'll have different sayings behind them and phrases and stuff like that. But the fact is, is that I may not be around from 10:00 o'clock till 12:00 o'clock so I can't post them out there, but I still want to draw people into my website and stuff like that.
So ideally I can post those and get people to come in. One thing I would not recommend is that if you're trying to engage people and you're doing it through a HootSuite or a SocialOomph for something like that, the problem there is that if you're trying to engage people and you walk away from your computer and say you're in a meeting or something like that, and it says what do you think about blah, blah, blah and you put it out there and people start responding and you are not there, that just looks bad. So use it for the best way possible I guess, is to convey information to people, but not engage in a conversation, which Twitter is used for the conversation side of things, so ideally a couple of the good ones like I say are: SocialOomph and also HootSuite. I'm going to get to SocialOomph in a few minutes here, just to kind of talk a little bit about it and how I use that tool as well. But the nice thing is you can schedule your tweets out into the future and engage people and still have a presence out on Twitter as well. So it's a great tool that you can go do that sort of stuff with.
Now you cannot do that on Twitter itself. Twitter will not let you schedule into the future. It's got to be live and in the moment once you hit that submit button as well. I'm going into number eleven which is after 9:00 a.m. So what I have found is that if you are tweeting or sending your tweets out, you want to do it where your audience is intended to be so I do it after 9:00 a.m. typically. And the reason I do that is because a lot of my followers are actually on the east coast. I'm two hours away so I'm at 7:00 a.m. in the morning so any time after 7:00 a.m. in the morning, is when I'll actually put the post up because you know what, people sleep during the night, they're not going to be seeing my tweets or anything like that. Somehow rather between kind of that 9:00 a.m. and 3:00 p.m. 4:00 p.m. time frame, is when people will actually find your tweets online and you'll get far more people engaged in it. I guess there's a lot of a person online at work and stuff like that sitting on Twitter and Face book and LinkedIn and stuff like that.
Kersten Kloss: You have it on your phones.
Chris Hamilton: Whether they have it on their phones or wherever and stuff like that. Anyway, the idea behind this is gauge kind of where you're at and where your demographics are for people that you want to tweet to. So if you have a business, let's say you're in Scottsdale or something like that in Arizona, you really want to be able to tweet things out to people after 9:00 a.m. local time to draw them in if you're trying to draw them in on business and stuff like that. Just food for thought I think it's a good way go to where the viewers are going to be on Twitter as well so make sure that you tweet after 9:00 a.m.. Prior to kind of that 3:00 p.m. 4:00 p.m. time frame as well.
And number twelve, these are the twelve points that I put together for Social Boom Jeffrey Gitomer's Social Boom followers rock. And the reason I say that is there are so many people that follow you and they click through and they engage you and they talk to you. I've been able to connect with quite a few people, become friends online with them. The people who follow you and come to your site and stuff like that and if you're providing value to them and everything like that, they're just, they are awesome. I can't say enough about my followers, they're just great. And I have a couple of accounts that I manage. Between the two I think I have like eighteen thousand twenty thousand people between the two and the fact is I actually have people on both accounts they are signed up for both of my things that receive my tweets no matter what and stuff like that.
But anyway, give praise to your followers. If they reach out to you and contact you as I've said before, I respond. Respond back, just show them courtesy and stuff like that and make sure that you show people that you appreciate them. Once again I'm going to go back to the fact that if you're providing value, you're providing information, you're providing something to people that makes their lives better, they're going to appreciate you, you appreciate them, word grows and things are perfect that way. In fact how I end up getting on to Social Boom, was Jeffrey Gitomer was following me and he just saw my post and he went to my website saw it and then connected with me. So opportunities bound also on Twitter if you want to take a look at stuff like that. So I thought, I would go through the twelve points that I put together for Social Boom and I came up with eight more. Just because Jeffrey Gitomer asked me to do twelve, there's a whole bunch more. I could write, I could probably do a whole ton of these things and stuff like that, but I came up with...
Kersten Kloss: Two hundred points on Twitter by Chris Hamilton.
Chris Hamilton: Be like an eight hour web cast or something like that. Updates. I think Twitter is a phenomenal way to provide updates for followers, right? And we are talking about this with one of our new clients, Chris McKenzie from the Fuse Capital, Chris and Deb. And it's a great way to take any information that you may have going on in your company, or yourself or anything like that. I'm going to use a company specific right now and you have something going out, like a press release or something like that that you want to convey to people. You send that press release out and everything like that, great. You know what, why not tweet that information out and push people through to that press release? It's a great way to get people to come in and get engaged with your website with your company with a bunch of different things.
It's... numerous times I have heard about guys down at conferences, where they will tweet out to the people in the crowd and say I am going to be here, come meet me type of thing, and you know what? Basically, people come and meet them at a bar or a restaurant or something like that, once again, it's a great way to keep people informed, give them information on your business, give them personal information, keep them in touch with what's going on and stuff like that. Constant updates, especially around the commercial side of things, in the business side of things, right?
Number fourteen is Tweepi. So why did I put Tweepi in here? Tweepi is a service that is integrated into Twitter. And what I like about Tweepi is... let's pretend that you just jump on Twitter and the fact is that you go and... you're waiting for people to follow you on Twitter, you know what, you can be waiting forever I guess if you want to or you can be active and go out and try to find people that have similar interests and stuff like that. The one thing I like about Tweepi is, I can go out and if I see someone on Twitter that's really, you know, has a same sort of philosophy as me, I'll use Gitomer for example, I add Gitomer you know what? I can go find some of his followers and I can ask them to follow me or try to connect with them, so I would go on and request that they would follow me, so I'll... and I do this every couple of days I go on. And I'll find couple of hundred of people and I know people are going to cringe. Certain people hate people doing this, but you know what, I'll get to appoint here in a sec where, you know what, don't worry what other people think about you on this stuff.
I will take Gitomer's followers and try to bring them on board and bring them into being part of my tribe and stuff like that. So basically what I do is, I send out a request for them, I bring them in, then the other thing too is you can remove this people, if you add people, eventually you have to remove them, 'cause you may end up way too many... ten thousand followers and you've got, you know, or you are following ten thousand people and you have got, two people following you and stuff like that. You need too even it up, Tweepi is a great service for doing that sort of stuff. I'm not going to go into the details but, you know, look into it, it's a great way to even things up. I'm going to go into number fifteen Twellow.
Twellow is the yellow pages of Twitter right now. So in fact, what you do is, you can go on a geographical basis or you can go into finding people that are have similar interests and stuff like that. So ideally what you do is, you go in and you can search in different tags and you can actually get people, include people to follow. So you have to sign up for the service, but you can click and add people to see if they'll follow you and stuff like that. Once again, you can use Twellow to find those great people, you find Tweepi to remove them a couple days later if they don't follow you back, give them about forty eight hours to follow you back, so that's a great little service Twellow that you can use as well.
Kersten: Yes, like a yellow pages for...
So Social Oomph, great little service for doing your tweets into the future, you know and getting auto followers as well. Bit.ly, so what happens is, you want to conserve real estate, if you have a super long URL or a website address, go to bit.ly, put it in and then you go shorten it, and it takes it down, I can't remember how many characters, I guess both twenty characters and fifteen characters or something like that, you could have a hundred and sixty characters and you shrink it down to twenty, gives you more real estate for your tweets. The other thing that's really good about bit.ly as well is you can see how many people are hitting your links, and where they're coming from, how often they came from it and stuff like that. And the other thing that they actually do which I found interesting, they just actually add was Q.R codes, so once you do this, they will project, create Q.R code, you can download and put on to your website as well. So great little service, bit.ly or bit.ly I guess is the best way you can put it. Once again, go take a look at it, understand how it works, if you go to any of my tweets, looks up @salestipaday and you'll see I have a http://bit.ly/ and then has a six digits or eight digits after something like that. You click on that, it will take you through to my website as well.
The next one here, so I'm going to get people hate when I say this, and you know what, people say, Twitter is a conversation tool and this and that. If social guru or social media gurus, first of all, is anyone calls them a guru, go calls themselves a guru, then you know, they should be hit.
Kersten Kloss: Run away.
Chris Hamilton: Run away exactly. But if people tell you it's a conversation tool this and that, you can't use it this way, you can't use it that way, you know what, use Twitter the way you want to use Twitter, that's the easiest way that I could say, if it works for you, if it's drawing people in and it makes sense, and you know what, use it the way you want to use it.
Kersten Kloss: Communication tool, it's the way to get your message from one person to a group of people.
Chris Hamilton: Absolutely. You know what, if you use it and you are pushing stuff out and you are trying to draw people in, use it that way. If you want to use it as a conversation tool, use it that way, whatever, you know what,
Kersten Kloss: It's popped in.
Chris Hamilton: Use... exactly, use Twitter the way you want to use it, and if anyone tells you otherwise, if it's working for you, you know what, just keep doing what you're doing. It's aggravating when people say, you have to use it as a conversation tool and you can't use it to push your marketing message out and stuff like that, if it works, use it. And you know, I'm sure I'm going to get people when they see this, when, if I post this on YouTube or anything, they're going to send me hate messages on this sort of stuff. So, direct messages or DM's, they are spam, so you know what, everything that shows up, there is one every one thousand is someone actually trying to connect with me, I don't have time to go through my direct my direct messages, I'm going to get yelled at for this one I'm sure too. But the fact is, direct messages, they are absolutely, it's a spam, it's the new inbox and for e-mail. That you know, just to take a look at your direct message inbox on Twitter if you are on Twitter and see how many people just send you garbage, connect with me on Facebook, here's a money making scheme, blah, blah, blah,.
I'm not saying don't look at them, but you know what, choose wisely as you go through that stuff and take a look at the direct messages that are coming in. They are literary, it is all spam. I rarely look at my direct messages to tell you the truth. Last, but not least is with the Friend Follower or Friday Follower, that the #FF. You know what, show the people the love, if you, you know, this is a great thing, that if people are following you, or you find people are great online, stuff like that, give a shout out to them and remember to leave out that twenty spaces at the very end, because what happens is if they see a shout out to them, they will shout out to others and stuff like that, you get your name going out there. It's just a great way to give high fives and group hugs to your followers a well. If you don't know what the #FF is, look it up on Google, it will explain a little bit more as well,, but what I... you know, basically what it is, is you know, it's a way of giving a shout out to people that are following you or have retweeted or done anything, you just want to pay extra special attention to them and show stuff, so there's the x-rays, so we're done twenty there and we're plowing through at a very healthy pace.
Now, one thing that I want to say is, if you want to find out more on Twitter and stuff like that, go on my YouTube channel at youtube.com/salestipaday and type in Twitter and you know, I got a whole bunch of posts up there on Twitter, some of my earlier posts have really poor audio quality, so you may have to turn it up quite a bit. I fixed that probably around the October time frame last year.
Kersten Kloss: Chris was doing him in his basement in the morning so...
Kersten Kloss: I do want to chime in on a couple of other additional; I've got my two additional ones here.
Chris Hamilton: Please do.
Kersten Kloss: Can I chime in now, or do you want to finish your...?
Chris Hamilton: Chime in now.
Kersten Kloss: Okay, just as a bonus here, what I'd like to do is illustrate a couple features that I found on Twitter, they are very useful. And one is called tweet chat and what tweet chat basically does is it creates a live conversation using Twitter. Tweetchat.com and if you see on this live broadcast the top left corner there is the Twitter conversation that's actually a tweet chat and what it basically is it's using a hash tag and everyone can communicate based on that hash tag in real time and you can answer each other in that live broadcast in that live kind of conversation very good tool for live events like if you're holding a live event or if you're creating some kind of an event centric to a time limit then you can have everyone communicate at the same time in that and the same time that message gets broadcast out to everyone or ...
Chris Hamilton: One to many.
Kersten Kloss: One to many. It's a great way to certainly have a huge flurry of activity about a certain subject through a large network so we're starting to leverage in here in our live broadcast. The second one is TwInvite. It's a meet up called Tweet up basically it's meet up meets Tweet up I guess what it is what it is. It's a meet up kind of online using Twitter as the kind of the connector tool. That's the second tool that I found quite interesting. Now that's is in its infancy I'm not seeing a lot of activity, but I do know that a number of organizations in and around our city here in Calgary are using Twitter to generate buzz around events and it's almost like you know these rave parties of the last minute everyone sort of crashes a warehouse somewhere? Twitter is the kind of tool you can just create this amazing buzz over something, only the people inside that network know about it and everybody crashes that event. It's a great way to generate buzz around, so you're laughing.
Chris Hamilton: I'm laughing dude I'm in my mid 40's with two kids and a third one coming. I don't go to raves.
Kersten Kloss : I know that it's being used in the underground there and it's ...
Chris Hamilton: No it's.
Kersten Kloss: I think it's going to come to business and when it does it's going to be actually very useful tool to get everybody energized about an idea so two cutting edge I tend it kind of lean more on the cusp of new concepts that's something to look forward to. That's some new stuff that's coming in Twitter and I think it's going to be quite popular.
Chris Hamilton: Good stuff. So I'm going to move forward here and we're going to talk about the upcoming webcasting, so you can always go to salestipaday.com/webinars/ to find out any of the ones coming up also live.refreshedit.com I didn't put the other two and I can't remember what they are what are they? What's the other one that you have that lets offer upcoming
Kersten Kloss: Net cast well netcastevent.com
Chris Hamilton: Okay.
Kersten Kloss: That's kind of our, it's an event site. It's the same site you're on right now. It's just it's an event site that is generic for those that want to post their own events on our site so we just created netcastevent.com
Chris Hamilton: Cool.
Kersten Kloss: As a domain so soon it all ends up.
Chris Hamilton: We got a bunch more coming up. Next week is stop cold calling one when we get for that stop cold calling two. They're both recorded events because of the fact that my wife is having a kid and we cannot do net cast, so I'll be a bad dad if I did something like that and I think we start resuming the third week of May. We're back to doing a couple more and stuff like, but well they're on this site. There are people who want to see it.
Kersten Kloss: Couple of questions came through.
Chris Hamilton: Before we go I just want to talk about how to contact us right? So there's my Twitter thing @salestipaday and there is my email there is website and that's my phone number and Kersten which is Kerstenk @kerstenk those that's his Twitter.
Kersten Kloss: That's nice Kerstenk is like [indiscernible] [0:33:14]
Chris Hamilton: And anyways that's how you get a hold of Kersten and just one other things those were the photos come through. What are the, what's the questions?
Kersten Kloss: Well, there's a few that came in. First of all some people noticed a bit choppy halfway through so they missed a couple of points let me see what are looking at?
Chris Hamilton: Which points were these?
Kersten Kloss: I missed the slide on hash tags. What can these be used for? Okay let's just do a quick recap and I'm going to go to...
Chris Hamilton: Okay I'm going to figure out.
Kersten Kloss: I'm to go to the search and put hash tags in the search.
Chris Hamilton: Sure.
Kersten Kloss: So you see.
Chris Hamilton: Sure. So hash tag. What you do put a hash tag with a term behind it and that allows people who are searching Twitter to find out or get your results showing up in Twitter so for example if you go #marketing can you go #marketing and I might even show up on there. What you'll see is the results come in because people know you're talking specifically about marketing. Same thing you can talk about #Volvo for example if you want to talk about Volvo cars or whatever it comes down to and stuff like that, that's what you do. So if you're actually sending a tweet out and you want to, and you are talking about something specific that's where you put that piece of information in. The one thing I don't know is that there is so many different ones out there right now like you like you know like there is like I found YYCRE from real estate. There is a whole bunch I mean you have to search around to find these things I don't I have never come across anything that kind of list off what all the hash tags are and what they're about and stuff like that I mean someone...
Kersten Kloss: Using director idea.
Chris Hamilton: Yeah it is a good idea right there is the directory idea that's trademarked by Kersten and Chris no one taken that one. It will be good to put a directory together actually that be a cool thing, so hopefully that answers the question.
Kersten Kloss: Yeah well hash and hash tags they are, tweet chat that I was taking about earlier that's based on hash tag so essentially it's all related to one topic of interest and it just filters out all the rest and then it looks at that so...
Chris Hamilton: What the next question? By the way my wife had called so I got to call back here in a couple of minutes, but...
Kersten Kloss: Oh boy, here we go so we are going to go to you I want to see who if we're online here
Kersten Kloss: Okay.
Chris Hamilton: Okay what's the other question?
Kersten Kloss: One comment here and I think it was from Connie is that she missed some of the some of the 12 so the first 12 see why don't we just we want to quickly go through the 12 let's go through them.
Chris Hamilton: Okay let's go back here. let's I'll start with ...
Kersten Kloss: Again if you have any questions regarding any of this 12 and how they're used feel free to ask.
Kersten Kloss: You know and also if you happen to be on the computer and not on a mobile device, click on power point presentation in the right hand tab at the top. You can flip through all of those after this broadcast right them down do what you want.
Chris Hamilton: Yeah.
Kersten Kloss: And you can access them. The really, they're basic tools. They're basic, but they I think the most important thing here is to have a bit of dialog here on how to utilize that in business and how that can actually benefit you and get the word out.
Chris Hamilton: So I'll go through the top 12. Use Twitter regularly so use it on a regular basis. It's a great source of traffic to a website or anything that you may want to be doing. Respond. Make sure you respond to people that contact you through Twitter don't just leave them hanging and stuff like that. Number four share. Make sure that you share information with individuals or people when you find it of interest you know go tweet it out to your crowd and let people know what's going on. Keep your short tweet short and sink to the point. Basically get your point across in as few characters as possible and make sure that you leave 20 characters off the end of the of your tweets so that it would be retweeted so that your message can go viral.
Number seven is using the hash tags which we just talked about as well has tags plus a phrase will allow people o find your stuff a lot quicker. Number eight they have a short life span. Any tweet has a short life span so you know don't be discouraged that people don't come and start finding you immediately just keep tweeting and stuff like that they'll find you and start using the hash tags. Look for opportunities online. There are sales opportunities, there' job opportunities there are a whole bunch of opportunities online. It's really just come like a classified ads I think is a good way to look at it. Schedule your tweets. You can use HootSuite, SocialOomph, a whole bunch of different services where you can schedule your tweets out throughout the day,, but once again the point we wanted to make here is do not use it as a schedule tweet into the future, engaging people in conversations because if people come back to you and you're not responding to them, then you look really bad you got mud on your face, I guess is the best way to look at it.
Make sure that you tweet after 9:00 a.m. or basically when your followers will see the information or when most of your followers will see the information. If you're all night owls make sure you tweet at night time type of thing, but for me I usually say it's after 9:00 a.m. 'cause that's when the business crowd is looking at my stuff as well and last, but not least. The followers rock, your Twitter follower's they're cool, give them high fives and group hugs and all the good stuff and make sure that you show them love make sure that you show that you appreciate them . I'll plot through the next eight as well. Use it for updates. Go to Tweepi investigate because it's a good way to add people and remove people as well use Twellow as the yellow pages of Twitter to find other people to add as well that are similar to your background and stuff like that and type in really quick. If you sell into a certain market and let's say you sell cars you can actually go to Twellow, find automobiles and start following the people that are in automobiles.
I do one of two things I start with the very back end and if you go to Twellow you will see what I'm talking about or start at the front end. The front end is number one will be the person in that category with the most amount of followers the back end are the people with the least amount of followers. If you want people to follow you go to the back end because these are people that are brand new that they see people following they will follow back and stuff like that. The front end the same thing they may follow you they may not follow you back, but if you can get in you know your tweets start getting broadcast to numerous people so there is a couple of different ways.
Number sixteen SocialOomph once again same thing broadcast out to the world schedule your tweets out and do an auto following against that one. Make sure that you investigate these services so that you understand how they work go online YouTube is always a great place they'll actually there's lots of stuff on YouTube once again my YouTube channel youtube.com/salestipaday I've got all this stuff I've actually done video post on a lot of this stuff.
Number seventeen use Bit.ly to shorten your URLs so that you can serve real estate in the hundred and forty characters that you're going to be blasting out. Number eighteen use Twitter the way you want to don't let people indicate how you should be using Twitter use it if works for you the way that you want to. Number nineteen direct messages are spam once again I'm sure I'm like I say I'm going to get people yelling at me for that one, but they are I find them just and last, but not least show your followers love through the #FF for the follow Friday friend follow whatever the heck it's called I can't remember off the top of my head.
Kersten Kloss: And my too where Tweet chat for live events and the second one was TWinvite create an event and promote it on Twitter.
Chris Hamilton: Yep.
Kersten Kloss: Get people together face to face and they will help promote you. I did have a question and I got one in the chat room as well I did have a question about, so how get out there and market yourself so you can get followers? Well I think a good one well one thing. I'd be careful is you add people.
Chris Hamilton: Yep.
Kersten Kloss: But you got also be careful about your ratio right how many.
Chris Hamilton: Yeah you have to be careful of your ratio I don't know what it is and that they I've heard it's five percent you can't up to when you have to two thousand people you can add up to two thousand people, but if you don't have within five percent of that following you then you know that nineteen hundred people or something like that once you try and go over that and I did this before and I got dinged on it when I first started going is that they'll shut your account down.
Kersten Kloss: This is coming from the guy who got kicked off Google.
Chris Hamilton: Yeah, yeah. So they I broke Google they'll seize your account for a bit until they realize that you're not really spamming and stuff like that and give you a couple of days so once again tweepi go to tweepi and you can find people to add. What I do is I usually add between a hundred to two hundred every couple of days every forty eight hours and then I go back into tweepi and there's a thing that you can get rid of people that aren't following you so I start I remove those people and so I mean that's the easiest way to start building that kind of mechanism to do that stuff go to my website too salestipaday.com and just type in Twitter in the search box and I got a whole bunch of things on there that show how to do that sort of stuff too and get more and more cranking.
Kersten Kloss: The other way to get the word out quite easily is to befriend people that are known in the social networking community as high end networkers or active networkers and ask them for help. There is no harm in openly just saying "wonder if you could help get my word out" we did that when we started this broadcasts we contacted about four or five super networkers out there and we said "You know is there any way you can just blast us through your network." They'll do it for you if and as well if it's something interesting and you're giving forward and you're giving information out and you're not just blasting spam to everyone and they find interesting they'll go out and promote you they'll do it for you that is another way to do it so.
Chris Hamilton: Waiting for any other questions?
Kersten Kloss: Yes so the other one is actually one in the chat room. What about a website can you put your tweets in a website?
Chris Hamilton: Yep.
Kersten Kloss: Photos as well how do you handle photos? Now I've seen an app.
Chris Hamilton: There is a way I can't remember what it is.
Kersten Kloss: iPhone has some apps actually that you capture them and you post them and things like Flickr I think will do it, it will tweet your photos the moment you post them go ahead.
Chris Hamilton: The ones that I have seen is it will if you add an image I know in HootSuite if you add an image it will just put it with a Bit.ly or an Ow.ly or whatever the heck the link is that'll take it through and stuff like that you know I don't do a lot of photos out there I did it for my house when I was you know trying to sell it and stuff like that online, but it was just a direct link through that. Sorry what were the two questions?
Kersten Kloss: Susan mentioned Twitpic.com .
Chris Hamilton: Yeah there is a good one.
Kersten Kloss: There is good one I will put that one up right now.
Chris Hamilton: Perfect.
Kersten Kloss: So that's actually and websites well.
Chris Hamilton: Oh websites so there is there's actually a whole bunch of widgets that you can get that you can put on the website so I know Word Press as whole bunch of widgets that you can could do by it I don't know if Blogger does or not, but all you got to do is just I would type in Google Twitter website app or something like that and you will find those things and they'll get the codes.
Kersten Kloss: Depends on your platform I mean if you're using a content management system if you're using something like Word press, Joomla, Drupal those kinds of content management systems that allow you to import scripts. Then typically there are apps out there that you just take the script and you insert it into your websites that probably the easiest. If you are creating your own websites you going to have to know each HTML to slide it into your code into your site, but yeah this it's all app based most of it is you know running simple scripts that will run inside Window inside your website so it kind of embeds it into your site I don't know about tying it to the look and feel of your site you might have some of the app color schemes and characteristics and button styles and all that so it might not be a perfect embed I have found some good ones for the CMS I use for business and a good example is that tweet chat that I have set up that's a classy example you create a window inside your broadcast and you can embed it in your site.
Chris Hamilton: I don't have one online.
Kersten Kloss: Live streams, but live streams like actually sharing your tweets on your websites I'd set up for pushdart.org I set up a tweet feed and a Facebook feed on her site. It's a nice way of giving yourself that transparency through your blog or through your live site.
Chris Hamilton: I don't have it on mine reason being is 'cause I've got too much real estate down the right hand side so it just gets lost in the shuffle so never thought about it.
Kersten Kloss: Yeah.
Chris Hamilton: Didn't do it.
Kersten Kloss: It's another way to kind of creating that sort of synergy between all of your different communication channels right.
Chris Hamilton: Yep.
Kersten Kloss: Ubiquitous it's the ubiquitous communication style.
Chris Hamilton: That the word on your calendar for the day?
Kersten Kloss: No I like that word.
Chris Hamilton: Excellent. What any other questions?
Kersten Kloss: Let's go back to the chat. Let me see here?
Chris Hamilton: While we're looking at.
Kersten Kloss: Klout.com have you been to Klout?
Chris Hamilton: No, but I do have to go to Klout.
Kersten Kloss: You have to go to Klout.
Chris Hamilton: Well so I use Twitter grader actually to see my stuff right so I'm like in the ninety ninth percentile.
Kersten Kloss: I'd not give a negative feedback to you.
Chris Hamilton: Somebody check me I probably have a crabbyclub.com thing. You know I sitting here pretend to it no I actually I don't know if I do or not, but I don't you know I don't let those kinds of things kind of draw me back as to what's going on.
Kersten Kloss: It's good it's a good barometer maybe.
Chris Hamilton: Yeah.
Kersten Kloss: It just depends on how big your audience you want your audience to be and how the Klout does it does gauge how well you resonate out and how well people are how many people are retweeting and using your information.
Chris Hamilton: Yep.
Kersten Kloss: I think that's kind of how that works.
Chris Hamilton: You know what actually you know what the one of the cool things that I see too is especially through HootSuite is a lot of people are putting these daily newspapers together and they take a lot of my posts and slap then in there and they're actually sending them out to their Twitter followers. So I actually I have traffic driving through to my site from other people who just grab my content because, I have [indiscernible] [00:48:16.6] problems I let everyone use my information as long as they reference me on it and stuff like that so it's a great way to do that.
Kersten Kloss: I'm just putting my name in Klout and I'm just going to see.
Chris Hamilton: Excellent.
Kersten Kloss: I'm going to break away for a while to do this.
Chris Hamilton: Couple of things I'm going to talk about so on May 25th we've got the Jeffrey Gitomer event so in fact we got it wide open so there is no registration for this online, but you could just copy the link down and if you go to live.refreshedIT.com you will see the link that you can click on that one. The 26th we have one them where we talk about couple of different ways to leverage or why your marketing is not working and it's really it simple stuff that you can fix to actually increase the amount of marketing that you're out there getting your message to be a lot stickier so there is two that I've thrown up in the last week in a bit here I think pushing out for the third week in May so if you can sign up for at least the second one because we have a registration on that one and we've limited it to thirty I think is how many people can show up on that one.
Kersten Kloss: So I before we wrap it up here.
Chris Hamilton: Did you figure out the clout did you figure.
Kersten Kloss: Yeah did look in my Klout score I don't want to publicize it I don't know what it I don't know how to interpret it yet. You're going to look at that.
Chris Hamilton: One it's one.
Kersten Kloss: I think it's a thirty five.
Chris Hamilton: Is it?
Kersten Kloss: So I'm.
Chris Hamilton: Check mine out see.
Kersten Kloss: I'm a contributor according to this.
Chris Hamilton: Can you check mine out?
Kersten Kloss: I will look at yours as well.
Chris Hamilton: Mine will come up as spammer or something like that I don't know.
Kersten Kloss: [inaudible] [0:49:38.2]
Chris Hamilton: Once again use Twitter how you feel like using Twitter and don't let people dictate.
Kersten Kloss: Personally we actually quite directed in surgical in the people we approach in business we send private invites to our events and keep kind of a tight net on the people that we communicate with, but if I were a [indiscernible] [0:49:55.4] broadcaster and who knows how little develop it's nice to go to Klout to get an idea of you know who you're influencing who's taking your information or using it very useful data.
Chris Hamilton: Excellent. Any other questions come up I got to call my wife here?
Kersten Kloss: Oh yeah Chris is feeling the pressure.
Chris Hamilton: She hasn't phoned back she only phoned once so I don't think.
Kersten Kloss: And I think you know my closing comments here would be please tweet about us you know we've got the, if you go to our the netcastevent.com you will see at the top the all the buttons to share our live events let people know use these, the Twitter at the top left here the little tweet there and send a tweet cast out your network and mention of course on Facebook as well let people know about our broadcast we are going to be shifting our broadcast a little bit over to bringing in guest speakers, we going to bring in some influential people in our next live Skype call we going to pipe them in and we going to them about how they use the internet in sales and marketing and I think that that's going to really going to add another level of information for people because you're know hopefully we could bring some authors and some people who are lecturers or thesis someone who's written a thesis on technology and be kind of interesting to bring all these people in and share their ideas.
Chris Hamilton: Not that we don't have content we can keep going as long as we want, but you know.
Kersten Kloss: Well we can keep flapping our tongues, but I would like to.
Chris Hamilton: Always nice to see also nice to add other people too as well.
Kersten Kloss: Absolutely.
Chris Hamilton: Couple of things also appreciate your time that you would invest and come to this same sort of thing is that you know if you appreciate these and you find them valuable one let us know, but two please let other people know. We trying to grow these bigger and bigger and bigger and you know it's all about sharing the information right? I'm a big fan of sharing information and you know we are all kind of a big community here you know all trying to do well in life and stuff like that so I think it's you know it's only been official if other people can be drawn into these as well so.
Kersten Kloss: Absolutely and.
Chris Hamilton: Do we get any boos at the bottom?
Kersten Kloss: Do we give away boos?
Chris Hamilton: No do we get any boos at the bottom?
Kersten Kloss: Do we get any boos?
Chris Hamilton: And now that I said that people will go boo.
Kersten Kloss: Oh boos I thought you're talking about booze as in alcohol.
Chris Hamilton: Yeah do we get any boos?
Kersten Kloss: I was getting excited there for a second.
Chris Hamilton: Kersten was in the beer industry for like a hundred years or something like that.
Kersten Kloss: Okay come on people give us some positive a hundred percent positive so far so how about that.
Chris Hamilton: So only one person voted and it was you.
Kersten Kloss: No there were four people who voted it's actually buried a little bit in the bottom there I'd really like to have a live applause barometer that I could put there, but I can't find the app yet to install I have create one.
Chris Hamilton: Any other questions online?
Kersten Kloss: Thank you. I'm just going to look one more time here and see if there is any more chat question, but I think we are pretty much wrapped up here.
Chris Hamilton: Oh by the way anyone that's coming for the first time we will be because we have your email address we are adding you to our list to inform you every two weeks about the events that come up so if you don't want to be part of our list just unsubscribe and it takes you off the list, but just an email once every two weeks and it just simply tells you what are the events coming up here and everything like. Two more plugs meetup.com/peerdiligence P-E-E-R-D-I-L-I-G-E-N-C-E I didn't know there was a spelling test today.
Kersten Kloss: Right.
Chris Hamilton: Is one event that we do it's a live event in Calgary the other one is the another meet up is the Calgary energy services meet up if you plan the energy services sector come to either that one peer diligence is based around the investment community, but all about networking so if you're in Calgary come on down to those things.
Kersten Kloss: Yeah, [indiscernible] [0:53:17.5] people
Chris Hamilton: Lots of great people.
Kersten Kloss: The back end of these live event is the social network that we've created it is a light introduction we're just going to put short notes on there and that where I gave you the username and password. We going to get people a chance to connect with others that are audience members and the idea is transparency let people talk about the subject matter that we are discussing and meet new people in business that's kind of the idea that we're all about the event thing we like to get people together so.
Chris Hamilton: One of the many.
Kersten Kloss: So thanks again for joining us and please have a wonderful safe week hopefully you're not in the slippery world like we are here in Calgary and we'll see you again next week. Hopefully you'll be here.
Chris Hamilton: Well I might not be I don't know
Kersten Kloss: May not.
Chris Hamilton: But you know what next time I'm live I'll bring a picture of the kid I'm having a boy I know that much so.
Kersten Kloss: We're going to have a semi broadcast semi live semi recorded we'll just we'll have a previous presentation, but we will try to chime in on the questions in a live chat video chat online so it will be worth coming we'll see a least one of us probably both of us through Skype calls so thanks again for joining.
Chris Hamilton: Thank you.
Kersten Kloss and Chris Hamilton: Have a good week.
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