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An Interview with Author Jeff Slutsky
Recorded Fri Jun 22
40 minutes: Viewable on-demand
Jeff's (and Dan Kennedy's) recent book, "No B.S. Grassroots Marketing: Ultimate No Holds Barred Take No Prisoners Guide to Growing Sales and Profits of Local Small Businesses" provides numerous great marketing tips for local businesses.
In No B.S. Grassroots Marketing, Jeff present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.
The book Covers:
• 9 inconvenient truths of grassroots marketing
• Zero-Based Marketing—the solution when you figure out traditional and “non-traditional” marketing is failing you
• How to use the media as an extension of personality and of relationship—NOT a substitute for it
• Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics)
• On-site promotions—increase revenue without spending money, time or leaving your operation
Join us as we ask Jeff how you can succeed in this crazy world of marketing.
About the author:
Jeff Slutsky is the leading expert on low cost community level marketing. With a background in both advertising and public relations, Jeff Slutsky had an opportunity to practice what he preached when he became part owner of a night club and later a health club. With the marketing dollars now coming out of his own pocket, he soon began to discover and develop result-oriented, low-cost tactics to build sales. This unique combination of shrewd thinking, innovative problem solving, budgeting on a shoe-string, and a lot of hard work, came to be known as Street Fighting.
His unique grassroots local store markeitng program has received a great deal of national media attention including The Wall Street Journal, USA Today, Success, Inc Magazine, CNN. Jeff's client list includes AT&T, American Express, Walt Disney, Pizza Hut, Honda, Sony, Goodyear, Marvel Comics, Sylvan Learning, Moe's Southwest Grill, and HealthSource Chiropractic.
He's Street Fighter Marketing and President of Jeff Slutsky Productions in Columbus, Ohio (800-SLUTSKY) which specializes in teaching businesses how to market, promote and increase sales on a shoe-string budget. He's is a seasoned speaking professional and has authored and published 10 books, three audio albums and six video training videos. But his most successful production to date . . . is the birth of his triplets!