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What Great Sales People Do
An Interview Ben Zoldan, and Michael Bosworth
Authors of The Science of Selling Through Emotional Connection and the Power of Story
Build better remationships and sell more effectively with a powerful sales story.
Originally Aired: Friday April 13th, 2012
Michael Bosworth and Ben Zoldan have been collaborators for more than a decade, training tens of thousands of salespeople. They cofounded Story Leaders, LLC, a training firm focused on improving the performance of salespeople.
Previously, Michael founded two of the most successful firms in the sales training industry: Solution Selling and CustomerCentric Selling. Ben has worked in the sales industry for nearly 20 years.
Prior to joining Mike as a principal consultant with CustomerCentric Selling, Ben was a top-performing salesperson and a senior sales executive.
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