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What Great Sales People Do

An Interview Ben Zoldan, and Michael Bosworth

Authors of The Science of Selling Through Emotional Connection and the Power of Story

 zoldan_2   bosworth


Build better remationships and sell more effectively with a powerful sales story.


Originally Aired: Friday April 13th, 2012

Ben Zoldan Book

Michael Bosworth and Ben Zoldan have been collaborators for more than a decade, training tens of thousands of salespeople. They cofounded Story Leaders, LLC, a training firm focused on improving the performance of salespeople.

Previously, Michael founded two of the most successful firms in the sales training industry: Solution Selling and CustomerCentric Selling. Ben has worked in the sales industry for nearly 20 years.

Prior to joining Mike as a principal consultant with CustomerCentric Selling, Ben was a top-performing salesperson and a senior sales executive.


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